Ergolux scaling up
Revenue grew ā¹1.08 Cr ā ā¹1.31 Cr (+21%) while spend barely changed. ROAS jumped 4.83x ā 5.55x. AOV improved ā¹4,762 ā ā¹5,519. WL ads especially strong at 6.98x ROAS ā the best performing type across all categories. The new ErgoluxChair-VideoAds__24022026 campaign is now the #1 revenue driver at 5.66x ROAS.
Ergo revenue dropped, ROAS improved
Revenue fell ā¹69.8 L ā ā¹51.8 L (ā26%) but ROAS improved 3.41x ā 4.28x. Spend was cut by 40% (ā¹20.4L ā ā¹12.1L). AOV declined ā¹415, suggesting a shift toward lower-priced Ergo variants or more promotional buying. The 8 new Sprint ads are a positive experiment at 3.93x ROAS.
Aeromesh needs attention
Revenue halved ā¹20.3 L ā ā¹10.9 L as the dominant RS REDT017 ad's budget was cut in half. AOV dropped sharply from ā¹4,610 ā ā¹2,347 ā almost halved. Only 5 ads running in both months. New WL (Vishakha) launched March with 4.14x ROAS ā a positive sign if scaled up.
Overall ROAS surge 4.06x ā 5.00x
Despite revenue nearly flat, the account became significantly more efficient. Spend down 20.5%, purchases nearly unchanged (4,216 ā 4,179). This means the same number of customers were acquired for ā¹10 L less in ad spend. ROAS distribution visibly shifted toward 3ā5x range in March.
Ergolux WL ads ā exceptional
uiux.asim WL1145 hit 8.37x ROAS in March ā the highest single ad ROAS across all four product datasets (Car, PS, Chair). apnatech WL1326 and techno_explorer WL1460 are both above 6x. Ergolux WL cohort collectively at 6.98x ā strong signal to add more WL creators for this product.
New March ads outperforming
New ads in March generated ā¹39.5 L at rev/ad ā¹1.23 L ā 50% higher than Feb's ā¹82K. All three products launched strong new ads: Ergo new ads at 4.50x, Ergolux at 4.23x, Aeromesh at 4.05x. Chair is the best-performing category for new ad quality.